Expired Listing Playbook

Expired Listing Cold-Calling Playbook

This is the exact script I use to win multiple expired listings and set new appointments every week. It’s a simple, conversational framework for calling homeowners whose listings didn’t sell. It helps you build trust, uncover what went wrong with the marketing, and get the face-to-face appointment without sounding pushy.

Inside you’ll get:

• My 5-step call flow, from the first “Hey, [Name]?” to the appointment ask
• The opening I use to earn permission, plus specific marketing observations to lead with
• 10 discovery questions that get homeowners talking about showings, open houses, and exposure
• Word-for-word responses for “We’re relisting with the same agent,” “The price was the problem,” “I’m busy,” and more
• My low-pressure appointment close, plus what to say when they hesitate
• The text message I send to expired leads, ready to copy and paste
• My pre-call checklist so you’re prepared for every call

It’s built for agents who want real conversations instead of a hard sell. Follow it as written, then make it your own as you get comfortable.