Mapping Start-Up Journeys: An Academic Guide on Business Model Canvas by Gener T. Cueno (EBOOK)

Every successful start-up begins with a bold idea, but turning that idea into a sustainable business requires clarity, strategy, and the right tools. This academic book provides a practical guide to applying the Business Model Canvas, helping entrepreneurs, students, and innovators design, test, and refine business models with confidence. Blending academic insights with real-world experience, it offers a step-by-step companion for navigating the challenges of entrepreneurship. Whether you are launching your first venture or strengthening an existing one, these pages will inspire you to think creatively, act strategically, and build with purpose.