Media Relations and On-Camera Training

In today's fast-paced media landscape, mastering the art of effective media relations and on-camera communication is crucial for professionals across various industries. This comprehensive course equips participants with the skills and strategies necessary to navigate the complexities of media interactions with confidence and finesse.

Learn these Key Objectives

Controlling the Narrative of a Story: Learn how to shape and control the narrative surrounding your organization or brand, ensuring your message is accurately conveyed to the media and the public.
Refining Your Talking Points: Develop clear and concise talking points to effectively convey your message and key objectives in media interviews and press conferences.
Creating Powerful Sound Bites: Discover techniques for crafting memorable sound bites that resonate with your audience and leave a lasting impact.
Holding Effective Press Conferences and News Interviews: Master the art of conducting press conferences and handling news interviews with professionalism and poise.
Keeping Your Media Message On Track: Learn strategies to maintain focus and steer media conversations back to your intended message, even in challenging situations.
Press Release Writing and Distribution: Gain practical skills in writing compelling press releases and effectively distributing them to media outlets.
Turning Negative Press into Positive Press: Explore strategies for reframing negative publicity and leveraging it to enhance your organization's reputation.
Alternatives to “No Comment”: Understand how to gracefully navigate difficult questions without resorting to "no comment," maintaining credibility and transparency.
Managing Tricky Questioning: Develop techniques for handling tough or unexpected questions from journalists with confidence and composure.
Projecting the Proper Body Language: Learn how to use body language effectively to convey confidence, credibility, and authority in media appearances.
Going LIVE On-Camera via Social Media: Gain insights into the unique challenges and opportunities of live on-camera communication via social media platforms.
Lessons Learned from Real World Events: Analyze case studies and real-world examples to glean valuable insights and best practices from past media relations successes and failures.

Learn from the News Pros

This course combines theoretical knowledge with practical exercises, and role-playing scenarios to provide participants with hands-on experience and valuable insights into the dynamic world of media relations and on-camera communication. Whether you're a seasoned or new PIO, this course will empower you to effectively engage with the media and shape public perceptions in today's media landscape.

Course curriculum

1

Introduction Module
- Introduction Video Free Preview
- Introduction Module Notes
2

Module 1
- Responsibilities of the Public Information Officer
- Media Policy
- The Freedom of Information Act
3

Module 2
- Narratives and Talking Points
- Module 2 Notes Free Preview
- On-Camera Exercise Script (2 LA officers shot at while parked)
4

Module 3
- News Briefings
- Module 3 Notes
- Script: Officer Involved Shooting
5

Module 4
- Taking Questions
- Module 4 Notes
6

Module 4- Bonus Materials
- Bonus Video 1
- Bonus Video 1 Notes
- Bonus Video 2
- Bonus Video 2 Notes
- Bonus- Officer-Involved Shooting Second News Briefing
7

Module 5
- Formal News Conference and Interviews
- Module 5 Notes
8

Module 6
- Writing Press Releases
- Module 6 Notes
9

Module 7
- Pitching a Story with a Press Release
- Module 7 Notes
10

Module 8
- Video News Release
- Module 8 Notes

Choose a pricing plan

One Time Cost

$317