DIY Brand Strategy Guide | Shadow
Your entire brand, encapsulated. I just love this. A complete brand strategy guide packed full of everything you need to define and chisel your brand and nail down your strategy. And the best part? You can do it all in an afternoon. I've laid everything out for you in this gorgeous 58-page guidebook. This guide works with any and all of the brand archetypes.
Fully editable in the free desktop version of Canva. Just swap out the text and images with your own. When you're through customizing it, export as a PDF. Just like that, you've got your own complete brand strategy guide. You can upload it to your website to share, print it, or keep it to yourself.
FEATURES
√ 58 template pages (11" x 8.5")
√ Similar to the book provided to my high-end clients
√ Add, remove, or rearrange pages to suit your style
WHAT'S INSIDE:
BRAND CORE
- Purpose
- Vision
- Mission
- Core values
BRAND ARCHETYPE
- Brand persona
- Archetypal drivers
- Brand attributes
BRAND AESTHETIC
Templates to fill in your:
- Mood board
- Color palette template + shades
- Primary typeface
- Secondary typeface
- Accent typeface
- Demo logo
- Demo logo submark
IDEAL CUSTOMER ARCHETYPE
- Right people, defined
- ICA traits
- ICA demographics
- ICA psychographics
- 3 ICA profile templates
BRAND VOICE
- Description
- Clarification
- Brand tone
- Brand tone chart
- Brand messaging theme template
STRATEGY
Templates for:Â
- Branding strategies
- Marketing strategies
- Notes & thoughts
- Resources
+ Next steps
HOW IT WORKS
1. After your purchase, you will receive a PDF file with a direct link to the master template.
2. If you haven't done so yet, create a Canva account. (It's free).
3. Replace the content with your own images, graphics, colors, and fonts.
4. Export a ready to use png, jpeg, or PDF file.Â
NOTE
Due to licensing restrictions photos are not included. Canva offers thousands of image and font choices to choose from. Several of the pages have professional copy written by me that you can use in your own forms.Â
