7 Point Guide to a Successful Exhibition

The 7-Step Guide to Smashing (or Sinking) Your Trade Show Game

By Nichola Robinson, Founder of NAL Business Management

Description:



You’ve booked the stand. Now what?

Don’t waste thousands exhibiting at trade shows that fall flat. This no-fluff, brutally honest guide gives you everything you should know—but no one tells you—about how to get real results from exhibitions.

Written by Nichola Robinson, a seasoned business development strategist with two decades in event trenches, this guide is your go-to playbook for trade show success. Whether you’re a first-time exhibitor or a company that’s “tried everything” and still not seeing ROI—this download is your wake-up call.

Inside, you’ll find:

• The 7 key pillars that make or break your trade show game—from staffing and strategy to stand design and post-event lead follow-up.
• Hard truths about why your exhibitions haven’t worked (hint: it’s probably not the footfall).
• Practical, people-first advice that puts your team—and your goals—at the centre.
• Tips on budgeting, planning, and choosing the right shows for your business.
• What “good” looks like (and why 60% of exhibitors get it wrong).
• Expert hacks for converting leads, nurturing relationships, and standing out—for the right reasons.

This isn’t a theory-based guide written by a marketing intern. This is field-tested strategy, straight from the mouth of someone who’s built stands, led teams, chased leads, and seen what happens when businesses turn up underprepared.

Who this is for:

• Sales & marketing teams responsible for exhibitions
• Business owners who want to maximise ROI from events
• Ops managers juggling event logistics and staff
• Anyone tired of exhibitions that cost the earth and deliver nothing
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BONUS: Includes practical examples, real-world scenarios, and Nichola’s signature tone: sharp, straight-talking, and actually useful.

Buy this if you’re ready to stop winging it—and start winning.