marketing is often mistakenly thought of as just advertising and promotion, but it encompasses much more. it includes company culture, market research, new business/product development, pr, and sales and customer service.

there are several reasons to study marketing, such as its importance in society and business, its career opportunities, and its impact on daily life. marketing is crucial for understanding businesses, and a marketing-oriented business prioritizes customer needs and wants.

businesses must also consider competitors and changes in the macro-environment to be successful.

marketing foundations textbook guide shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

also, it helps you master the key marketing challenge, and the fundamentals of marketing within an innovative customer-value framework.