Ram HEMI Comeback

Ram: the HEMI comeback

Ram didn't just apologize for dropping the HEMI. It made the apology its loudest move ever.

PR move: A public reversal turned into owned spectacle: a CEO apology, a permanent badge, an action film and a patriotic platform, all in ten days.

Best for: Brands that made an unpopular call, can still reverse it, and have a leader willing to own the correction.

Ram, with Argonaut, Glue IQ and Doner.

Editorial read: Craft 9 · Evidence 4 · Reuse 6. Source-linked, with gaps named. 3-page PDF, instant download.

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