2026 Franchise Management Software Benchmark Study — Franchisor License
Satisfied, and still shopping. 77% of franchise executives would buy their software again, yet half say they're likely to replace it within two years. This 52-page report shows why, and what to do about it.
Based on 246 franchise executives, operators and administrators. Independent research from the Voice of the Franchisor Compass™ at Gerson Advisory Services. No vendor funding.
Inside:
• Satisfaction, adoption and ROI benchmarks
• Why satisfied customers plan to switch
• The adoption gap and the first two years
• What franchisors want from AI, and what holds them back
• Data ownership and what to put in your software contract
• Recommendations by audience
License: Company license for internal use. Please do not share outside your organization. Quoting findings in marketing requires written permission from Gerson Advisory Services.
Took the survey? If you gave us your name, company and email when you finished it, your free copy will be sent to that address. Can't find it? Email keith@gersonadvisory.com from the same address, and I'll resend it.