CTT - China Tourism Training - Training Session No. 1 Introduction: China and China's Outbound Tourism
CTT China Tourism Training is providing up-to-date self-administered online training sessions for the post-pandemic Chinese outbound tourism. The new opportunities and challenges resulting from changed demand, behaviour and forms of travel are presented together with Best practice examples, tips and self-test.
Each session is 20 minutes long and available in many different languages. Participants have access as well to weekly real-time Question and Answers sessions exclusively for CTT customers.
19 Introduction sessions provide a full range of the knowledge and practical advice needed for a successful sustainable development of the Chinese tourism source market, the No. 1 in the world. More than 40 specialised sessions dig deeper into different market segments, marketing channels, industry needs, special interests etc.
All sessions are available in English, German, French, Spanish and Italian. Other languages on demand.
Course curriculum
Overview about the most important information about China and an introduction into the structure
of the Chinese outbound market,
touching on cultural backgrounds, language, market segments, and the pre- and post-pandemic
development.
- China is a continent: Examples Distribution of wealth, food, languages, generation differences
- China’s Economic Development
- China’s tourism development from Imperial Times to now
- Summary
- Quiz questions
- Quiz answers
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1Introduction to China and outbound tourism