Product Manager Pay Rise Playbook

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Product Managers are often underpaid.

Their compensation varies massively. It's not uncommon to see two roles that look almost identical – same responsibilities, same experience required – but one offers double the salary of the other.

There are multiple reasons why pay for Product Managers is so opaque and varied, especially in small to mid-sized companies: roles aren't clear-cut (many PMs are also Designers, UX researchers, strategists), PM backgrounds and salary histories vary widely (some used to be Founders, Strategy Consultants, Recruiters, Marketers), impact is (supposedly) less easy to measure in terms of revenue impact, etc.

All of this presents a massive opportunity.

Wide pay ranges, unstructured compensation processes and difficulty putting a number on the value you deliver all mean that there’s huge room to negotiate.

That's where this Playbook comes in – its purpose is to help you get rewarded appropriately for the incredible amount of value you create. Specifically, it will help you to…

• Get the salary you deserve: whether you already have an idea what this salary is (e.g. from our benchmarking tool) or whether you are yet to set a target, the Playbook will equip you with the tools you need to get it.
• Get it now: the Playbook will show you how to get your pay rise now, even if no pay review is scheduled / you’re not coming up for your annual review.
• Get it while improving your working relationships: there will be no burning of bridges and no awkwardness. You’ll get the tools and templates to have a poised and productive discussion that will make people see you in an even more favourable light, not as someone “difficult”.
• ...using an approach tailored to you: you’ll be achieving all of the above by using a framework used exclusively by (and designed specifically for) Product Managers in UK companies with less than 500 employees. No generic “negotiation hacks”, no empty phrases – a specific approach for your situation.

We’ll do all of this without employing tricks, without hard-balling your company or threatening to change employers.

Instead, we’ll work through the following steps to get your dream outcome:

• Finding / creating a trigger to negotiate
• Finding hyper-relevant benchmarks
• Demonstrating your value
• Creating leverage
• Setting the right target
• Presenting your case for a raise

Typically, I would expect you to land a 10%+ pay rise by applying the concepts of this Playbook, representing a ~50-100x return on your investment.

That being said, if you're not quite ready to purchase the Playbook, or if you're purely looking for benchmarking data, check out the (free!) PM Benchmarking Blueprint.

If you're looking for additional support in negotiating your pay rise, check out the PM 1:1 Pay Rise Programme (incl. money-back guarantee under the PM Payback Pledge).