Do you find yourself constantly scanning the horizon for potential "triggers" on your dog walks?
Are you dreading the next thunderstorm or fireworks display?
Do you feel helpless watching your dog struggle with anxiety day in, day out?
Are you tired of conflicting advice that doesn't seem to help?
You're definitely not alone! But what if there was an alternative?
- What if it was possible to help your dog without living in fear of the next loud noise?
- What if it was possible to completely stop worrying about 'triggers'?
- What if it was possible to focus the majority of your time and efforts on building your dog's confidence and creating a strong, trusting bond?
- What if it was possible to get back to those days when you looked forward to taking your dog for a walk every day?

Introducing...
THE FEARLESS FIDO FORMULA
15 Mistakes Smart Dog Parents Never Make Again
Pro tips for fearful dogs that actually work
Discover the secrets to transforming your fearful dog into a confident canine companion!
PURCHASE TODAY AND UNLOCK THESE FREE BONUS OFFERS!
- Bonus #1: The Fearless Fido Formula Quick Reference Checklist
- Bonus #2: Quick Guide to 15 Common Dog Fears and Phobias
- Bonus #3: Quick Guide to 10 Enrichment Ideas for Anxious Dogs
- Bonus #4: Dog Body Language Cheat Sheet
The Fearless Fido Formula is for you if you want to...
👉 Transform your fearful pup into a confident canine companion: Discover science-based techniques that address the root causes of your dog's fears.
👉 Stop worrying about whether you'll be wiped out by the next fireworks display or thunderstorm: Because you'll have the tools to help your dog cope with stressful situations.
👉 Mitigate against anxiety-induced health issues: Chronic stress can lead to various health problems in dogs. Learn how to reduce your dog's stress levels effectively.
👉 Be ahead of the curve: As more people adopt rescue dogs with unknown backgrounds, fear and anxiety issues are becoming more common. Get ahead of the curve by starting NOW!
👉 Have a stronger bond with your dog: A fearful dog can strain the human-animal bond. Learn how to strengthen your relationship and build trust.
👉 Avoid common missteps: Unlock game-changing strategies that even experienced dog parents wish they'd known sooner. Learn 15 simple yet powerful adjustments that can transform your fearful dog's life and set you both up for success.
👉 Have a lot of fun along the way: Discover how to turn playtime and mental enrichment into powerful tools for emotional healing!
But The Fearless Fido Formula is no ordinary E-book...
Along the way, we'll cover...
🐶 Understanding canine body language
🐶 Signals dogs themselves use to defuse threats
🐶 Basic desensitization and counter-conditioning techniques
🐶 Why the "alpha dog" myth is holding you back
🐶 Why you can’t “reinforce” your dog’s fear
🐶 The role of physical and mental activity in reducing anxiety
🐶 Why a long line is your anxious dog’s new best friend
🐶 The power of the consent test
🐶 And much more!
Grab your e-book today and claim your free bonuses!
🐶 Bonus #1: The Fearless Fido
Formula - Quick Reference Checklist
🐶 Bonus #2: A Quick Guide to 15 Common Dog Fears and Phobias
🐶 Bonus #3: 10 Enrichment Ideas for Anxious Dogs
🐶 Bonus #4: Dog Body Language Cheat Sheet

FAQs
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The Fearless Fido Formula is based on universal canine psychology principles and has been successful with dogs of all breeds, ages, and backgrounds.
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Q: Will this work for my dog?
A: The Fearless Fido Formula is based on universal canine psychology principles and has been successful with dogs of all breeds, ages, and backgrounds.
Every dog is unique, and while you may see some positive changes quite quickly, other dogs will take longer to overcome their fears. The good news is, you will be much better equipped to help them in their journey.
Q: Is this suitable for severe cases of anxiety?
A: The Fearless Fido Formula can be beneficial for dogs with all levels of anxiety. However, for severe cases, I always recommend working with a qualified positive reinforcement training and behavior professional.
Q: Will my anxious dog be completely “cured”?
The outcome largely depends on your dog's individual anxiety levels and specific triggers. While some dogs will always be anxious and fearful in certain scenarios, significant improvements are absolutely achievable. With the knowledge you'll gain, you'll be better equipped to help your dog manage their anxiety, leading to a calmer and more confident demeanor overall.
It's important to understand that some dogs may always experience some level of anxiety in certain scenarios. However, the goal is progress, not perfection. Even small positive changes in your dog's behavior can make a world of difference in both your lives. By consistently applying the techniques you'll learn, you can help your dog navigate challenging situations more comfortably, improving their quality of life and strengthening your bond in the process.
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The Fearless Fido Formula can be beneficial for dogs with all levels of anxiety. However, for severe cases, I always recommend working with a qualified positive reinforcement training and behavior professional. For separation anxiety specifically, it’s best to work with a certified canine separation anxiety specialist.
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The outcome largely depends on your dog's individual anxiety levels and specific triggers. While some dogs will always be anxious and fearful in certain scenarios, significant improvements are absolutely achievable. With the knowledge you'll gain, you'll be better equipped to help your dog manage their anxiety, leading to a calmer and more confident demeanor overall.
It's important to understand that some dogs may always experience some level of anxiety in certain scenarios. However, the goal is progress, not perfection. Even small positive changes in your dog's behavior can make a world of difference in both your lives. By consistently applying the techniques you'll learn, you can help your dog navigate challenging situations more comfortably, improving their quality of life and strengthening your bond in the process.

About Me
I'm Susan Nilson and I'm an accredited canine and feline behavior professional, rescue pet advocate, and a bit of a globe-trotter. Over the years, I've amassed a small menagerie of four rescue dogs and six rescue cats from Dubai, Romania, USA, and Greece during my world travels. At one time we actually had 10 cats and five dogs, two of whom didn’t get along. Fun times!
I usually end up adopting the more “challenging” ones, so I completely understand how having an anxious dog can take over your life.
Honestly, it takes quite a unique blend of skills to help a fearful dog: understanding canine psychology, reading body language, implementing behavior modification techniques, and most importantly, having patience and empathy... and more!
It can seem overwhelming, and not everyone wants a “project.” At the same time, I’ve met so many wonderful and compassionate pet parents who so desperately want to help their fearful dog, but aren’t sure where to start.
I've spent the last two decades helping fearful dogs overcome their anxieties, and now I want to help you help your dog!