Why Your Emails Aren't Reaching the Inbox
Why Your Emails Aren't Reaching the Inbox
A no-fluff deliverability guide for Flodesk users.
You hit send. Flodesk says delivered. But your open rates tell a different story.
Maybe they've been quietly dropping for months. Maybe a subscriber mentioned they never see your emails. Maybe you set up domain authentication, emailed your whole list straight after, and things got worse instead of better. Whatever brought you here, this guide gives you a clear picture of what's actually happening and what to do about it.
What's inside
What deliverability actually is, and why confusing it with delivery is the root of so much frustration.
What poor deliverability is actually costing you -- including revenue you'll never know you missed.
Five myths that are quietly working against you, including the one about list size that surprises almost everyone.
Nine practical actions ranked by ease and impact, so you know exactly where to start. Some take ten minutes. They cover the fundamentals that apply to any email platform, plus the Flodesk-specific details and newest features that most guides haven't caught up with yet.
A gut-check checklist to spot where your biggest risks are today.
Who this is for
Flodesk members whose open rates have dropped and can't figure out why. People who have heard about SPF, DKIM, and DMARC but aren't confident everything is set up correctly. Anyone who wants to get the foundations right before small problems become bigger ones.
About the author
I'm Petra Molnar, the Flodesk Maven. I write Flodesk's official Help Center documentation and have been supporting Flodesk members through the Flodesk Insiders Facebook community and my small business flodeskmaven.com, for over six years. Everything in this guide is based on what I see working in real accounts every day.