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Facebook is a massive traffic

monster. As of this writing, it has

over 1.3 billion, and that's with a

capital B, daily active users.

Think about that, over 1.3 billion

people using the same website day

after day. On top of this, it continues to grow.

Also, when people are on Facebook, they pretty much stay there, and they view

page after page of content. In fact, on a month to month basis, Facebook has

slightly over 2 billion monthly active users.

Of all Americans, 79% use Facebook at some level or another.

If this wasn't impressive enough, the next platform that gets the highest

percentage of American users is Instagram, which is owned by Facebook.

Instagram clocks in at 32% of American usage.

Among US residents, 53% reportedly use Facebook several times a day.

In terms of the world's total

population, more than 22% of

people on the planet use Facebook

with some level of frequency.

The point is, Facebook is a massive traffic monster. You really cannot

afford to miss out on Facebook and its marketing potential.

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If this wasn't impressive enough, wait, it gets even more mind blowing. Once

people log into Facebook, the system basically keeps tight surveillance on them.

And the crazy thing is that this is all done with their permission.

When you sign up for Facebook, there is a user license agreement that you must

consent to. Unless you read the fine print, you wouldn't become fully aware that

once you sign in, every like, comment, share, as well as pages that you liked and

even ads that you clicked, will be monitored by Facebook.

It's as if by watching your

behavior, Facebook can make

educated guesses as to what your

interests are and can then show

you advertising that fits those

interests. Sounds pretty fair,

right?

Well, this extends across the board. That's right, every group you join as well as

interactions on Messenger are monitored, tracked and targeted by Facebook.

This is not lightweight targeting, mind you. When it comes to fine laser targeting

of demographic groups based on individual user behavior, nothing even comes

close to Facebook.

As awesome as these traffic statistics, advertising technologies, and promotion

potential may be, I've got some bad news to report. Too many businesses still

fail to fully leverage Facebook.

This training teaches you the best ways to promote on Facebook. It also gives

you step by step instructions, so you can engage in Facebook marketing with a

higher than average chance of success.