Festive Marketing Workbook for Beauty, Spa & Aesthetics

This workbook is your step-by-step DIY guide to planning, creating, and rolling out a profitable and stress-free Christmas marketing campaign. Designed for beauty, spa, and aesthetics business owners, it turns festive overwhelm into an organised plan you can follow with ease.

Inside, you’ll find:

• Goal Setting Worksheets – Map out your festive vision, set revenue targets, and define your top priorities.
• Offer & Package Builders – Create irresistible low, mid, and premium Christmas offers, gift vouchers, and retail bundles.
• Campaign Planner – Turn your offers into a full marketing campaign with timelines, content, and visibility strategies.
• Content Ideas and Festive Hooks – Content ideas, planning and festive hooks to boost your socials and reach new levels of engagement.
• Events & Experiences – Plan in-clinic festive events, client experiences, collaborations, and giveaways.
• Email & SMS Campaigns – Plan your email and SMS blasts ahead for the season. Complete with examples.
• Tracking & Reflection – KPI tracker, success reflection, and notes to build your 2026 festive playbook.

By the end of this workbook, you’ll have:

✅ Clear Christmas goals and offers ready to sell

✅ A mapped-out marketing plan across socials, email, SMS, and in-clinic touchpoints

✅ Fresh festive content and campaign ideas

✅ A system to track results and grow year after year

This is more than a workbook — it’s your festive marketing playbook to boost bookings, sell more vouchers, and finish the year with confidence, profit, and joy.