L’ART DU PRIX: The Haute Couture Pricing Masterclass

True luxury begins when you understand the uncompromising value of your own craftsmanship.

As fashion designers and couturiers, our talent is a rare currency. Yet, the greatest threat to a fashion house is not a lack of creativity, but a lack of business strategy. I created this guide for the Maison Saint-Louis-Augustin community because I want to see designers stop undercharging and start building empires.

L’Art du Prix is a beautifully designed, 4-page digital masterclass that breaks down the exact architecture of a profitable price tag.

Inside this exclusive guide, you will learn:

✨ The Material Foundation: How to accurately calculate the cost of your fabrics, structural elements (interfacing, linings), and bespoke embellishments.

✨ The Master’s Labor: Why you must charge for your conceptual time (sketching, CAD, draping) alongside your sewing time.

✨ The Maison Overhead: How to factor in studio rent, software, and marketing costs so your business runs sustainably.

✨ The Profit Margin: The industry-standard 2.2x to 2.5x markup formula required to grow your brand.

Includes an elegant, ready-to-use CSV template to calculate your costs instantly.

Your hands execute the vision; your pricing must reflect the worth. Download the blueprint to stop sewing from fear and start charging from confidence.

Note: This is a digital download. Files (PDF & CSV) will be available instantly upon checkout