Convert cold leads to nurtured happy customers via Email Marketing
Make use of the most ignored channel to nurture leads, increase your revenue
Course Overview:
Welcome to this Email Marketing course, where you will learn how to convert your high-quality leads you received via variety of channels into paying customers using one of the most underrated, dynamic, and leading conversion channels in digital marketing. It is also one of the intelligent Marketing strategy to sell your product or a service.
Are you tired of leaving money on the table and missing out on potential revenue? Do you want to refine your email marketing system to create high-converting email campaigns without breaking the bank? Then this course is for you.
This course is designed for anyone who wants to nurture their leads, move them down the conversion funnel, and convert them into high-paying customers through email marketing. You'll learn the fundamental concepts, benefits, and techniques of email marketing, as well as how to create effective nurturing sequences, segmentation, automation, and track important metrics and KPIs.
With our course, you'll gain the knowledge and skills necessary to grow your business, increase revenue, and convert qualified leads to paying customers. I have structured this course around my real-world experiences and best practices, so you can apply what you learn to your own business.
Take this course and discover one of the most powerful tools in your digital marketing repertoire. Enroll now to start learning and take your email marketing to the next level.
Requirements:
No prior knowledge is necessary. This course starts with the basics before diving into more advanced tips and strategies.
The main requirement is a willingness to commit to the process and put in the work. This course outlines the steps, but it's up to you to take action and do what it takes to make it a success and apply what you have learnt.
Who Will Learn
Marketing Professionals
Inbound Professionals
Students interested in learning Marketing or taking it as a career.
Lead/Demand Gen Professionals
Email Marketers
Content Creators/Coaches
Freelance Lead/Demand Gen Prof.
Freelancer Revenue Generation Prof.
Marketing Automation Professionals
Sales Prof interested in generating/nurturing leads via email
Folks who want to close more deals
Folks who want to start or build a scalable business
Folks who are in service oriented businesses like Lead Gen, SEO, PPC, Web Design, Recruiting, Agency, Development, Video Production, etc
Course Content Structure
Module 1: Fundamentals: Understanding the Basics
What is Email Marketing
Why is Email Marketing important these days?
How to build on a effective email strategy
Module 2: Lead Contact Management
What is a Lead Management
How do you effectively manage in a CRM
Lead collection from Sources
Lead integrations with Tools
Module 3: Segmentation Strategy
Why is segmentation important for your lead list
How to build a Segmentation Strategy
How does it look like?
How to segment mails to send targeted cold emails
Module 4 :List building
How to start building and collect leads for your list
Lead magnets
Capture pages
Handling multiple lists
Module 5: Designing Marketing Campaign mailers
Tips to keep in mind
How to design
Which tools to use?
What type of campaign to design for a list?
Using Sales techniques to create impact
Module 6: Sending Emails
Why sending email to the right person is so important?
How to send one?
What is buyers journey?
What does sending a right email to a right lead look?
Cold email example
Module 7: How to create a top performing email?
What are the pre-requistes to consider before writing a high performing email
How to create a high performing email
How to write crazy yet effective email subject lines that get opened?
Module 8: Email Deliverability
Why is Email Deliverability important?
How many emails to send? Email frequency?
When should we send emails?
Best times and days?
Setting up auto-responders
Module 9: Email Design
Is Email design important?
Why is it required?
How to create a design outline of an email to send
Email designs and templates?
Opt-in forms
Module 10:Testing Emails
Why is testing emails important?
How to create tests for sending emails?
What things can be tested?
Module 11: Email Health
Why is analyzing sent marketing emails important?
How do you analyze?
Lead cleanup in your CRM
Email metrics
Main metrics to consider
Module 12: Lead Nurturing
What is Lead Nurturing?
Why are they important?
How to develop a relationship with your contacts using lead gen campaigns
Module 13: Automating Emails
How to Setup Email automation
Are they required and important?
Email workflows
What Tools to use?
Module 14: Analytics
KPI's for business
Metrics to consider
Siddanth Adiga
A BE & MBA and a Techno-Marketing professional with more than 9.3 years of Marketing experience along with growth consulting & has experience working with companies like Zoho, HackerEarth, JioHaptik, and more. He has handled marketing for the companies he has worked with roles as Head of Marketing or Sr.Marketing Manager. You can connect with him on LinkedIn.