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The main reason behind this growing popularity of affiliate marketing is the fact that affiliate marketing is thought to be some kind of business in which you don't need to do anything and you can earn huge amounts of money overnight.
What you need to do is just to place the ads of merchants on your website and when a visitor clicks on it, you are paid. So, literally you don't have to do anything. But are you really sure about it?
If you think that you can earn money without doing anything then please come out of dreams. There is nothing in the world which can be had for nothing. You have to put effort towards it.
Affiliate marketing is first and foremost a form of marketing and as such you need to market the product of your merchants.
You need to do something to make people visit your website and then to induce them to click on the affiliate links so that you may earn commissions.