👛 WHY DID I BUY THIS?: The Psychology Of Impulse Spending, Regret, & Emotional Purchases

WHY DID I BUY THIS?

The Psychology of Impulse Spending, Regret, and Emotional Purchases

By Christopher J. Standish Jr.

We’ve all felt it—the excitement of buying something followed by the quiet realization that it wasn’t really needed. This ebook breaks down why that moment happens and what’s actually going on in your mind when you spend impulsively.

This book explores the emotional, psychological, and social triggers behind impulse purchases, buyer’s remorse, and spending habits that don’t align with your real needs. It explains how dopamine, stress, identity, marketing tactics, convenience, and social comparison influence buying decisions long before logic has a chance to step in.

Inside, you’ll learn why anticipation feels better than ownership, why we buy for future versions of ourselves, how modern shopping removes friction and increases regret, and how to pause spending without depriving yourself. Instead of shame or rigid rules, this ebook focuses on awareness, self-trust, and smarter decision-making.

Perfect for anyone who wants to understand their spending patterns, reduce regret, and feel more in control of their purchases without giving up enjoyment. This isn’t about never buying things—it’s about knowing why you buy and choosing better when it matters.

Awareness is the real upgrade.