Ilfrey Media Brand Starter Kit (pdf files)

Build a professional, consistent brand—without guessing what to do next.

The Ilfrey Media Small Business Brand Starter Kit is a practical, step-by-step system for entrepreneurs and small-business owners who aren’t ready to hire a professional designer.

Created by designer Wayne Ilfrey, this kit guides you through four stages:

DEFINE IT — Find Your Brand

Clarify your ideal customer, positioning, brand personality, and voice.

DESIGN IT — Make Your Brand Visible

Make informed decisions about logos, colors, fonts, and imagery.

SYSTEMIZE IT — Build Your Brand System

Organize your brand assets and establish a consistent approach to your marketing.

LAUNCH IT — Launch Your Brand

Prepare your messaging, website, and social presence with a practical launch plan.

WHAT’S INCLUDED

• Four step-by-step workbooks

• 80+ pages of guidance, worksheets and exercises

• Bonus brand board, template blueprints, checklists and planners

• Five AI Brand Assistant prompts

• A 30-Day Brand Launch Plan

• Practical tips from a professional designer

Whether you’re starting fresh or bringing an existing brand together, you’ll have a clear process to follow at your own pace. No design experience needed.

Introductory price: $39. One payment. Digital product.

This is a guided DIY toolkit. Custom logo design, website creation, and professional design services are not included.