Lean customer development (building products your customers will buy)
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Title: Lean Customer Development (Building products your customers will buy)
Author(s): Cindy Alvarez
Year: 2014
Publisher: O’Reilly
ISBN: 978-1-449-35635-4
Description:
Lean Customer Development shines the light on the discipline of developing a clear understanding of the customer. By understanding who the customer is, what their real needs are, and developing clear hypotheses, product, design, and engineering can design, build, and test what customers really want.