How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing

Title: How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing

Author(s): Stu Heinecke

Year: 2016

Publisher: BenBella Books

ISBN: 9781637747223

Description:

The book introduces “Contact Marketing,” a discipline of running micro-focused, highly personalized outreach campaigns to break through to specific, hard-to-reach decision-makers and secure critical meetings, sales, or partnerships. Heinecke outlines 20 categories of contact campaigns, supported by real-life success stories and practical tactics such as personalized gifts, humor, and creative messaging to win attention from VIPs and C-suite executives.

The 2025 updated edition expands the framework with guidance on AI-powered personalization, LinkedIn discovery tactics, and “Pocket Campaigns” as a modern evolution of the business card