Brand Essentials – 10-Page Coffee Roaster & Café Brand Guide Template for InDesign

Everything a coffee brand needs, nothing it doesn't. Brand Essentials covers the basics on 10 A4 landscape pages laid out as herbarium sheets, with kraft tape, pressed plants and a collector's label in the corner: cover, purpose, primary logo, logo & colourways, clear space & minimum size, colour & origins, typefaces, photography, brand in use (pouches, tin, mug, roll-ups) and contact & version history.

What you get

• 10 pages, A4 landscape (297 × 210 mm), 3 mm bleed
• InDesign INDD + IDML (CS6 and newer)
• Brand name as a text variable – change it once, it updates everywhere
• Linked logo files – replace them and click Update All
• Linked pouch range, tin, mug, origins map and canopy drawings (PDF)
• CMYK swatches with Pantone, RGB and HEX values, plus a ground colour for each of six origins
• Paragraph and character styles, parent pages, organised layers
• Drop-in image frames that fit your photos automatically
• Free fonts: Instrument Serif, Albert Sans and DM Mono (Google Fonts)
• Bonus: Photo Direction Guide (PDF) with 21 ready AI image prompts
• Bonus: SPECIMEN_morning-mist Camera Raw / Lightroom preset
• Bonus: Print-Ready Preflight Checklist – interactive PDF with 40 checks (A4 + US Letter)

Need more? The full 48-page Brand Guidelines uses the same styles.

Photos shown in the previews are not included – instead you get the Photo Direction Guide with 21 ready-to-use AI image prompts to generate your own photos in the same consistent style. Demo brand SPECIMEN is fictional.

License: Personal and commercial use. Use in unlimited projects for yourself and your clients. Do not resell, share or redistribute the source files.