Positioning Matrix Lite — Offer Comparison + Source Log Templates

Map your offer against public rivals in under 3 hours — whitespace, packaging, and a draft positioning line.

Know your competitors but still fuzzy on where you sit and what to claim?

Positioning Matrix Lite is a focused worksheet pack for founders who need a sharp positioning and packaging pass — without buying a full research brief.

What’s inside

1. positioning_matrix.md — choose buyer-relevant axes, place your offer + rivals, find whitespace, draft a positioning statement, and list non-positions.
2. 2. offer_comparison_table.md — side-by-side public pricing, packages, delivery signals, praise/complaint themes, and threat levels.
3. 3. source_log.md — date-stamped URLs so your matrix isn’t vibes-only.
4. 4. HOW_TO_USE.md — a simple 90–180 minute workflow.

You’ll walk away with

• A clear map of who owns which corner of the category
• - Packaging/price signals from public pages
• - A draft positioning line you can test in ads, landing copy, or pitches
• - A source trail you can revisit in 30 days

Perfect for

• Solo founders and indie hackers refining messaging
• - Operators preparing a pitch or pricing change
• - Anyone who already has rival names and needs structure fast

Not included

• Paid database access
• - Scraping, login bypass, or mystery shopping
• - Legal / trademark / investment advice
• - Guaranteed rankings or revenue

Format: Instant Markdown ZIP download after payment.

Original business worksheets. Public sources only. Not academic ghostwriting.

Want the fuller system? See also the Startup Competitor Research Brief Kit on this store ($24) — template + filled sample battlecard. Need it done for you? Message the store about a custom battlecard brief.