AI Marketing Strategy Playbook: 40 Expert Prompts for ChatGPT & Claude
The AI Marketing Strategy Playbook gives you 40 copy-and-paste prompts for ChatGPT and Claude, built to help you think through the marketing decisions that actually move a business forward.
Instead of spending time figuring out what to ask, simply find the problem you’re trying to solve, copy the relevant prompt, add your business details and let AI help you work through it with much stronger strategic direction.
These aren’t generic “give me 20 Instagram ideas” prompts. They’re designed like the kind of briefs you’d give an experienced marketing consultant with clear context, useful constraints and follow-up questions that push AI toward a more thoughtful answer. The playbook also includes Marketing Judgement notes, adding practical perspective drawn from 20 years of real-world marketing experience.
What can it help you do? - use the playbook when you need help to:
Get clear on direction
Turn a messy marketing to-do list into real priorities, define what success looks like and work out what you should deliberately stop doing.
Prioritize what matters
Rank ideas by impact and effort, choose the metric that matters most and decide what deserves your time now versus later.
Understand your market
Look for gaps, assess new opportunities, understand market shifts and decide whether a trend is genuinely worth pursuing.
Build better plans
Create 90-day marketing plans, annual plans and realistic goals without turning planning into a huge project.
Think more strategically about competitors
Compare your positioning, learn from what competitors are doing without copying them and identify opportunities they may be leaving open.
Make smarter growth decisions
Evaluate expansion ideas, test new directions, assess whether you’re ready to scale and know when it may be time to walk away from something that isn’t working.
Make better budget and resource choices
Think more clearly about where your next marketing dollar, hour or team resource should go.
Get everyone moving in the same direction
Turn strategy into something your team can understand and act on.
What’s included?
40 ready-to-use AI marketing prompts
Organized across 8 practical strategy areas.
Optional follow-up prompts
So you can take the first AI response further without having to work out what to ask next.
“What You’ll Get” guidance
Each prompt tells you the kind of output it is designed to produce.
Marketing Judgement notes
The practical bit AI doesn’t automatically give you — the experience, context and strategic common sense behind the decision.
Simple instructions throughout
No AI expertise, prompt engineering or technical setup required.
The 8 sections
- Getting Clear on Direction
- Prioritization & Focus
- Market & Opportunity Analysis
- Quarterly & Annual Planning
- Competitive Strategy
- Growth & Expansion Decisions
- Budget & Resource Strategy
- Aligning Your Team Around the Plan
Made for people who have a business to run. Perfect for:
Small business owners • Founders • Entrepreneurs • Freelancers • Consultants • Coaches • Marketing managers • Startups • Growing businesses
You don’t need to work through all 40 prompts. Use the one that solves today’s problem, get the answer you need, and move on with your day.
Works with ChatGPT & Claude
Every prompt is ready to copy and paste into ChatGPT or Claude, including free plans.
Where you see brackets like [describe your business], simply replace them with your own details. No setup.
No additional software.
No complicated AI workflows.
No learning “prompt engineering.”
Just better questions designed to help you get better strategic answers.
Why this is different from a giant AI prompt bundle
You don’t need 500 random prompts.
You need the right prompt when you’re stuck on a real business decision.
The AI Marketing Strategy Playbook is designed around the questions business owners actually wrestle with:
What should I focus on?
Is this opportunity worth pursuing?
What should I stop doing?
Where should I spend my budget?
How do I turn all these ideas into a plan?
How do I know what’s actually working?
That’s the difference between simply using AI and using AI to think more clearly about your business.
Digital download - You’ll receive the 43-page AI Marketing Strategy Playbook as a digital PDF containing all 40 prompts, follow-up prompts, guidance and Marketing Judgement notes.
Open the playbook. Find the problem. Copy the prompt. Make the decision.