Indie SaaS KPI Tracker

Stop piecing your SaaS numbers together across scattered sheets.

The Indie SaaS KPI Tracker gives independent and early-stage SaaS founders a practical monthly operating dashboard. Add one row per month and the dashboard updates automatically—no macros, plugins or integrations.

WHAT YOU’LL TRACK



• MRR, ARR and monthly MRR growth

• New MRR and lost MRR

• Active customers, logo churn and revenue churn

• Gross MRR retention

• ARPU, LTV, 6-month CAC, LTV:CAC and CAC payback

• Cash, operating burn and runway

• Trailing-12-month revenue and acquisition-spend intensity

WHAT’S INCLUDED

• Blank customer workbook ready for your data

• Demo workbook with sample data

• Dashboard with three charts

• Built-in setup guide, definitions, FAQ and directional benchmarks

• Works with modern Excel and Google Sheets

• No macros

HOW IT WORKS

1. Open Monthly Data.

2. Enter one row per month in the dark-navy input columns.

3. Open the Dashboard. That’s it.

Best for bootstrapped founders, solo operators and early-stage SaaS teams who want a lightweight way to understand growth, retention, unit economics and runway.

Important: This is a manual, self-contained management tool. It does not connect to Stripe. Metrics and benchmarks are directional—not accounting, tax, legal or investment advice.

Licensed for use by the purchaser and their own business. Do not resell, redistribute, publish or share the template files.