Digital and social media marketing

This book examines the issues and implications of digital and social media marketing for emerging markets. These markets require significant adjustments to theories and advanced methods of operating in the Western world. The book examines the problems of emerging markets, with the identification of new theoretical combinations and practical applications of digital marketing. It covers topics such as eWOM, demographic differences in digital marketing, mobile phone, search engine ads, and others. The dramatic increase in both time and geographic range has been used by consumers to influence brands, products and services. For information and communications technology and media