Social media content guide for a startup NGO

Running a health NGO’s social media means finding something useful to say, week after week, while making sure every post is accurate, respectful of patients’ privacy, and safe to publish. This template gives you the plan, so you can spend your time adapting it instead of starting from a blank page.

It’s a ready-to-edit Word document with 32 post ideas across eight weeks. Each post comes with a format, a suggested angle, a call to action, and prompts for consent and sources where they matter. Replace the [brackets] with your own details, and your first two months of content are planned.

What’s inside

• 8 weeks of content, planned with 4 posts a week (32 posts)
• A weekly rhythm: Educate, Engage, Story or proof, and Action
• Month 1 to build trust and awareness, and Month 2 to drive action and community involvement
• Guidance on choosing platforms (Facebook, WhatsApp, Instagram, TikTok, LinkedIn and X)
• A simple caption formula: hook, value, action
• A list of health days you can plug into your calendar
• A “before you publish” checklist covering sources, consent, medical advice, disclosure and approval
• A monthly tracking guide so you know what’s working

Who it’s for

• Health NGOs and community health organisations
• Communications and programme officers who manage social media alongside other work
• Health startups and clinics building an online presence
• Consultants and freelancers who manage social media for health clients

How it works

1. Download the Word file and replace the [brackets] with your organisation’s details.
2. Match the weekly themes to your services, community and calendar.
3. Check each post against the checklist, schedule it, and track your results.

What you get: one editable Word document (.docx), for immediate download.

Licence: For use by one organisation or one consultant’s own clients. Please don’t resell or redistribute the template.

Please note: This template is general guidance, not legal or medical advice. Check current laws, regulator rules and platform policies that apply to you, and have a qualified health professional review clinical content.