Summary of the Book ( Eternal Luxury.) From the Age of the Holy Sepulchre to the Time of BrandsL
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Did people once care about brands?
Why do the nobles and the rich bourgeois in ancient times be at the forefam of collecting precious rare artifacts?
How has the concept of luxury changed through the ages?
Why do some people see luxury as a necessity of life?
Why contemporary man is attached to brands and brands
Has fashion turned into a god worshipped?
Do brands and brands express a person's identity?
Summary of the Book ( Eternal Luxury.)
From the Age of the Holy Sepulchre to the Time of BrandsL
Jill Lipovtsky and Elite Rowe
The economy has recently witnessed a significant expansion of the luxury market, which was estimated at 90 billion euros in 2000, after luxury products were previously limited to the high-profile bourgeois category, gradually descended into the street, and became accessible to all, and the main goal of the major groups became to open luxury in the face of as many people as possible, and generated a relationship between contemporary man and expensive products, and the brand on clothing became more important than the product itself!
Who's this book for?
For the seeker to know how luxury has gone from being a social goal and a means of other life to a personal purpose aimed at worldly survival and self-demonstration?!
For the researcher to know the impact of contemporary man's attachment to brands and brands.
For those who want to balance what used to govern fashion old and new.
Why do the nobles and the rich bourgeois in ancient times be at the forefam of collecting precious rare artifacts?
How has the concept of luxury changed through the ages?
Why do some people see luxury as a necessity of life?
Why contemporary man is attached to brands and brands
Has fashion turned into a god worshipped?
Do brands and brands express a person's identity?
Summary of the Book ( Eternal Luxury.)
From the Age of the Holy Sepulchre to the Time of BrandsL
Jill Lipovtsky and Elite Rowe
The economy has recently witnessed a significant expansion of the luxury market, which was estimated at 90 billion euros in 2000, after luxury products were previously limited to the high-profile bourgeois category, gradually descended into the street, and became accessible to all, and the main goal of the major groups became to open luxury in the face of as many people as possible, and generated a relationship between contemporary man and expensive products, and the brand on clothing became more important than the product itself!
Who's this book for?
For the seeker to know how luxury has gone from being a social goal and a means of other life to a personal purpose aimed at worldly survival and self-demonstration?!
For the researcher to know the impact of contemporary man's attachment to brands and brands.
For those who want to balance what used to govern fashion old and new.