The Human Story Toolkit
The Human Story Toolkit
A practical toolkit to find stronger stories, conduct better interviews and create content that connects with people.
Great interviews don’t happen by accident. Great stories start before the interview.
You’ve found someone interesting to interview. But how do you know if there’s a compelling story behind them? What should you ask? And how do you turn their answers into content people actually want to watch, read or share?
Digital PDF toolkit · Instant download · Designed for practical use
The Human Story Toolkit helps you find the story worth telling — and gives you the tools to tell it.
Developed from real-world video production and storytelling experience, this practical field guide takes you through the entire process: identifying promising stories, choosing the right people, preparing stronger interviews, building compelling narratives and creating content from what you’ve captured.
No complicated storytelling theory. No endless frameworks. Just practical tools you can put to work on your next project.
What you’ll be able to do
- Find stronger stories. Look beyond the obvious subject and uncover the human experience that makes a story compelling.
- Choose the right people. Evaluate potential interviewees before investing time and production resources.
- Ask better questions. Move beyond predictable answers and discover the experiences, details and moments that bring a story to life.
- Build a clear narrative. Turn raw interviews into stories with structure, meaning and emotional connection.
- Get more from every interview. Plan visuals and transform one story into multiple content assets.
What’s inside?
7 practical storytelling tools:
- Human Story Finder
- Story Candidate Scorecard
- 15-Minute Story Pre-Interview
- Human Story Interview Card
- Human Story Map
- Visual Story Planner
- One Story, Multiple Assets
Plus 2 bonus tools:
- Questions That Get Better Answers
- Institutional Answer Translator
And a practical case study showing how the approach can be applied.
Built for people who tell real stories
Whether you’re working in a communications team, an NGO, an international organisation, an institution or as an independent video producer, this toolkit is designed to help you make better storytelling decisions before, during and after an interview.
Created by a working video producer
The Human Story Toolkit was developed by Visualive Productions, drawing on years of hands-on experience producing interviews, documentaries and communications content for international organisations and institutions.
It brings together practical methods shaped by real production challenges — where time is limited, interviews matter and every story needs a purpose.
Your next great story might already be in front of you.
Find the story. Interview the person. Build the narrative.
Get the complete toolkit for CHF 29.