Sales Isn't Scary

Step into sales with confidence, not fear.

Sales Isn’t Scary is the ultimate guide for women who are curious about sales, considering a sales career, or stepping into their very first role. Written by Elizabeth Meadows, former #1 global rep at the world’s largest cybersecurity company and founder of the Sales Squad Foundation. This book cuts through the stereotypes and gives you the real, honest truth about what it takes to succeed.

Whether you’ve ever thought, “I’m not cut out for sales,” or you’re simply unsure where to begin, this book shows you that sales isn’t about being loud, aggressive, or perfect. It’s about curiosity, confidence, grit, and learning how to help people make meaningful decisions.

Elizabeth weaves practical advice with inspiring real-world stories from missing quota and battling imposter syndrome to closing the biggest deal in company history. Her message is simple: you belong in sales, and this book will help you prove it to yourself and everyone else.

If you’re a woman ready to build a meaningful, high-earning career, Sales Isn’t Scary is your roadmap, mentor, and pep-talk in one.

Sales isn’t scary. Starting is.

And this book shows you exactly how to start strong.