Digital marketing

Digital marketing refers to the use of digital channels, technologies, and platforms to promote products, services, or brands to a target audience. It encompasses all online marketing efforts and leverages channels such as:

• Search engines (e.g., Google)
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Email marketing
• Content marketing (blogs, articles, videos)
• Affiliate and influencer marketing
• Mobile apps and websites
• Online advertising (PPC, display ads, etc.)

The goal of digital marketing is to connect with customers where they spend most of their time—online—and to drive engagement, generate leads, boost sales, and build brand loyalty. It often includes data analysis and performance tracking to optimize campaigns and improve ROI (return on investment).