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HVAC Flat Rate Pricing

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A task priced on 1.75 average hours only reaches break-even at 4.85 hours — but get the average wrong by one hour and a 40% margin is really 27.1%.


Your floor rate, derived


A price copied from what others charge says nothing about your own costs.

This starts from what your year actually needs: $62,000 of take-home

income, $17,540 of overhead across the items listed, tax on

profit, and the share of your hours that are genuinely billable

(58% here, and the kit explains why not more).


That gives a floor of $70.52 an hour across 1,421 billable hours. Every step is printed so you can substitute your own

numbers — there is a blank worksheet for exactly that.


The error that puts every price in the book wrong


A task priced on 1.75 average hours does not reach break-even until 4.85 hours, counting labor, parts and the callback reserve — so flat rate is safer against the long job than it feels.


The real exposure is one level up. Get the AVERAGE wrong by an hour and a 40% margin is really 27.1%; by two hours, 14.2%. The price never changes, so nothing on the invoice shows it. Includes flat-rate builds for five residential tasks with a callback reserve, the margin at every actual duration, and eight scripts for diagnostics, parts markup and warranty callbacks.


8 client scripts


Each one carries a line explaining why it is worded that way, because

a script you do not understand is one you will not send. Placeholders are in

[BRACKETS] so nothing goes out in someone else's words.


- Quoting a flat rate over the phone

- The diagnostic fee, and waiving it on a repair

- Explaining why the part is marked up

- A repair that turns into a replacement quote

- The customer comparing you to a handyman's hourly rate

- A warranty callback that is not your fault

- Declining to work on a system past economic repair

- Updating the flat-rate book when parts prices move


What this is not


These numbers are not a market price. They are arithmetic

about you — what your income target requires. They do not tell you what your

market will pay. If the number is far above what your market bears, that is real

information: something has to move, and quietly working below the floor is the

one option that cannot last.


These are scripts, not contracts, and nothing here is legal

or tax advice. No script threatens statutory interest, collections or legal

action — whether any of those is available to you depends on your contract and

jurisdiction. The 25% tax figure is a placeholder; ask your accountant for

yours.


Honest about the format


A printable PDF, not a physical product and not an editable file. One US

Letter PDF (12 pages) and one A4 PDF (12 pages). Files are

available immediately after purchase; nothing ships.


Refunds


If this isn't what you expected, email me within 30 days and I'll refund you in full — no need to explain. Because it's an instant download I can't take the files back, so I'd rather you just had your money back.


You will get the following files:
  • XLSX (9KB)
  • PDF (26KB)
  • PDF (26KB)