The Camera Presence Audit Workbook

THE CAMERA PRESENCE AUDIT

A Self-Diagnostic Workbook by Deb Guy

Find the identity gap that’s costing you clients — before you post another Reel.

Most coaches try to fix low conversion by changing the content: a new hook, a different topic, a better editing app. Almost none of them look at the one thing that’s visible in every single post — who they’re being on camera.

This workbook isn’t about whether your content is “good.” It’s about locating the specific gap between how you currently show up and how you need to show up to be trusted with someone’s money and their change.

The Three Gaps Most Coaches Carry (Often Without Knowing It)

• Posting ideas instead of arguments
• Teaching instead of leading
• Softening to be liked instead of holding a position to be respected

You’ll audit your last 10 posts against each one, score yourself honestly, and walk away with one clear priority — not a vague list of everything you should fix at once.

What’s Inside

Part One — The Post Audit

A simple yes/no checklist for your last 10 Instagram posts or Reels. Three questions per post. No overthinking required.

Part Two — The Three Gaps

Clear definitions of each gap plus targeted self-questions so you can see exactly where you’re watering down your presence.

Part Three — Score Yourself

Tally your “no” answers, identify your primary gap, and stop trying to fix everything at once.

Part Four — Your 7-Day Practice

A focused, day-by-day protocol for whichever gap scored highest. Small, repeated corrections on camera that actually stick.

Who This Is For

Coaches and experts who already post consistently but still feel like their content isn’t converting the way it should — and who suspect the issue isn’t the strategy, the hooks, or the algorithm.

What You’ll Walk Away With

• Clarity on the exact identity gap showing up in your content
• A scored diagnosis instead of vague self-criticism
• A 7-day practice plan you can start immediately
• The ability to stop guessing and start correcting the real problem

Self-audits are powerful. Most coaches still can’t see their own pattern clearly — that’s what makes it a pattern. When you’re ready for someone to name the gap with you in real time, the Identity Audit and Argument-to-Reel Intensive are waiting at debguy.com.

Stop posting another Reel that looks fine but still doesn’t convert.

Download the workbook, pull up your last 10 posts, and find the gap.