Boundary: The TikTok Live Selling Playbook

Boundary: The TikTok Live Selling Playbook

You're going live. You're generating sales. You have no idea if you're actually profitable.

This is not a tip sheet. It is a complete operating system for your live selling business.

I spent over a decade executing the QVC sales playbook, where every second of airtime had a revenue target attached to it. Applying that system, I generated $55M+ in live revenue, built a #1 category brand from scratch, and coached on-air talent to sell consistently, show after show. That entire framework is now rebuilt for TikTok Shop.

What's inside:

The H-I-T Formula — the exact product mix that signals the algorithm, drives shopping bag clicks, and structures every show around the products most likely to convert.

Scheduling for Profit — the RPM framework adapted from QVC's Blue Book. Know your Revenue Per Minute baseline before you schedule a show, understand what every daypart is worth, and walk into every live with a number to hit. Not a hope. A target.

The 2-Hour and 3-Hour Run-of-Show Frameworks — phase-by-phase sequencing that tells you which products open the show, which drive the peak, and how to execute the Bridge Sell that harvests every last dollar before you wrap.

The Two-Metric System — RPM grades the show. GPM grades the product. Together they tell you exactly where you won, where you lost, and what to fix before the next show.

The Winner Test — a post-show GPM framework that tells you which products deserve your next show's Hero slot and which ones get cleared out.

The Quality Filter — how to check your Product Selection Score before you go live so the algorithm never buries your stream.

The Response Hierarchy — a strict 1-2-3 system for managing your chat so buyers never wait while you say hello.

Worksheets and Templates — a Pre-Live Worksheet that forces you to assign a Selling Story and verify algorithm readiness for every product, plus fillable 2-hour and 3-hour Run-of-Show templates you can use before every show.

This playbook is for you if: You are going live on TikTok Shop and tired of hoping for the best. You have products that

sell but no system behind the show. You want to run your live selling business the way professional retail runs, with structure, accountability, and a number to hit.

Nobody has sold more live commerce than QVC. That entire system is now yours for less than the cost of one bad show.