The First 90 Days

The First 90 Days

A Practical 90-Day Plan for Building a Business That Actually Works

You started the business. Now what?

The first few months can feel like you're doing everything at once—setting prices, posting on social media, figuring out payments, finding customers, managing expenses, creating systems, and wondering whether any of it is actually working.

The First 90 Days gives you a practical roadmap for turning those first months into focused action.

Instead of trying to build everything at once, you'll work through three clear stages:

DAYS 1–30: BUILD THE FOUNDATION

Get your offer, pricing, business basics, money, policies, and customer experience in place.

DAYS 31–60: GET VISIBLE

Start putting your business in front of real people, build credibility, follow up with leads, create partnerships, and learn what actually generates customers.

DAYS 61–90: BUILD MOMENTUM

Look at the numbers, identify what's working, improve customer retention, create simple systems, protect your time, and make smarter decisions about what comes next.

Inside, you'll work through:

• Setting a clear 90-day business goal
• Choosing your most important priorities
• Creating an offer that's easy to understand and buy
• Pricing for a business—not a hobby
• Calculating monthly revenue and sales targets
• Organizing business finances and expenses
• Identifying what you actually need to operate
• Mapping your customer experience
• Creating policies before problems happen
• Choosing realistic marketing channels
• Using social media without living on it
• Building local partnerships and referral opportunities
• Creating a simple promotion
• Following up with potential customers
• Diagnosing why people aren't buying
• Tracking the path from inquiry to sale
• Building credibility and collecting reviews
• Completing a 7-Day Visibility Challenge
• Reviewing revenue, expenses, customers, and profitability
• Identifying what's making money—and what isn't
• Creating repeat business and referral opportunities
• Building simple systems
• Establishing a Weekly CEO Hour
• Protecting your time as the business grows
• Adjusting without panicking
• Reinvesting intentionally
• Knowing when it's time to ask for help
• Completing your Day 90 Business Review
• Creating your plan for the next 90 days

This isn't a workbook about looking busy.

It's about spending 90 days doing the things that help you understand your business, reach real customers, generate revenue, and make better decisions.

You don't need to have everything figured out.

You need to build, test, learn, adjust—and keep going.

46-page digital PDF workbook • Guided exercises • 30/60/90-day check-ins • Business planning tools • Instant download

BRAVER BUSINESS

MINDSET • DISCIPLINE • DIRECTION

For educational and personal-development purposes only. This workbook does not provide individualized legal, accounting, tax, financial, investment, or other licensed professional advice.