Understanding Customer Archetypes and E-commerce Strategies

In this video, I discuss the concept of customer archetypes or personas and how they can help business owners identify their ideal customers. I provide an example of a customer persona named Sarah and delve into her demographics, behavior, and psychographics. I also explore how a financial advisor can engage in e-commerce based on Sarah's preferences and goals. The video includes insights on platforms like YouTube, Instagram, and Shopify, as well as the importance of direct-to-consumer and dropshipping strategies. Watch to gain a deeper understanding of customer archetypes and e-commerce strategies.