Advertising Price Guide

Welcome to the vibrant world of vintage advertising.

Once simply functional items adorning the walls of corner shops, railway stations, and village garages, early enamel signs, posters, and tins have transcended their humble origins to become highly coveted "street jewellery." Today, they are recognised not just as decorative nostalgia, but as significant pieces of social history and increasingly serious investments.

The market for vintage advertising has shifted dramatically in recent years. What was once a casual hobby has matured into a competitive field where rare pictorial enamel signs can command thousands at auction, and even modest confectionary tins are fiercely contested. However, with rising values comes increased risk. The proliferation of high-quality reproductions and the critical importance of condition—where a few chips can mean the difference between a record price and a pass—make knowledge more valuable than ever.

This Advertising Price Guide is designed to be your essential companion through this minefield. Whether you are a seasoned dealer looking to verify a rarity or a new collector hoping to spot a bargain at an antiques fair, this book provides the benchmark valuations and identification tips you need. By understanding the true market value of these evocative survivors, you can collect with confidence and ensure your passion remains a pleasure.

Happy hunting.