Pricing It — How to Price Your First Digital Product (Chapter 5 of Build & Sell)

Stop pricing your digital product like you're not allowed to charge for it.

For anyone about to price their first digital product: the exact pricing chapter from Build & Sell — why "just $9" is a trap, how to anchor your price to the outcome instead of the page count, and the three pricing models that actually work.

What's inside:

Why underpricing costs you more than it saves you, and why it's rarely about the money

How to anchor your price to the transformation you're actually selling, not how much material you made

The three real pricing models, and which one to start with

Now updated with a pricing-anchor section too: how a launch price against a stated future price builds urgency without gimmicks.

Three dollars to not undersell the thing you spent weeks building.