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Terroir Noir: 2020 Study of Black Wine Entrepreneur

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The Terroir Noir: 2020 Study of Black Wine Entrepreneurs is the result of more than one year of work to discover who Black winemakers are, what motivates them, and how they persist through challenges, including the unforeseen COVID19 pandemic and social justice uprisings. 

Please contribute what you can to help us pursue future research. A minimum contribution of $100 is recommended for corporations and entities with market research, diversity (DE&I) or other available funds. 

Researched and written by marketing professor Dr. Monique Bell, the study is the first of its kind. This report identifies the results of a comprehensive survey distributed nationwide and with responses from wine entrepreneurs in Europe, Africa and Oceania. A report based upon in-depth interviews with more than 40 entrepreneurs will be released in the coming months. 

You can also access exclusive report content and in-depth consultation by engaging Dr. Bell. 

With your support, research into more international entrepeneurs and underrepresented professionals and consumers across the diaspora can progress. Thank you!

You will get a PDF (919KB) file
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