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88 PRACTICAL WAYS TO PREPARE FOR THE NEW WAVE OF CHINESE VISITORS - China Outbound Tourism Handbook 2023

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CHINA IS BACK!

The borders are opening and the Chinese travellers are looking for new experiences and new destinations.

Reconnect with the Chinese tourism source market, understand the new demands and expectations of the new wave of Chinese visitors and learn how to turn the new opportunities into sustainable success and profit.

This insight-packed new handbook is written specifically for tourism stakeholders, destination authorities, government officials and businesses in related sectors. It provides practical advice on every page for strategy development, product adaptation, marketing and sales to group and individual tourists.

The China Outbound Tourism Handbook 2023 is organised in an innovative way: It lists alphabetically lists 88 key topics which will influence the new wave of Chinese outbound tourism. Each of the 88 segments features three bullet point ‘takeaways’ offering directly applicable actions.

The China Outbound Tourism Handbook 2023 is written by Prof. Dr. Wolfgang Georg Arlt FRGS FRAS and Gary Bowerman, two leading authorities in the field.

Prof. Dr. Arlt FRGS FRAS has for 45 year been working with the Chinese travel market, including 20 years as tenured professor for International Tourism Management and as CEO of COTRI China Outbound Tourism Research Institute, based in Hamburg/Germany.

Gary Bowerman is based in Kuala Lumpur as the Director of Check-in Asia and Founder of Asia Travel Re:Set. He also co-hosts The South East Asia Travel Show.

ISBN: 978-3-944757-21-6
You will get the following files:
  • EPUB (1MB)
  • PDF (2MB)
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