G.R.A.C.E - CHAPTER 5 TOOLKIT

The G.R.A.C.E. Crisis Social Media & Fan Management Toolkit serves as a comprehensive strategic guide for athletic organizations to navigate online harassment and public confrontations.

• It introduces a structured framework based on the principles of goodwill, respect, accountability, civility, and excellence to ensure professional conduct during high-pressure situations.
• The manual categorizes crises into three levels of severity, providing specific directives for athletes, administrators, and event staff to maintain a unified response.
• Key features include pre-approved communication templates, platform-specific reporting instructions, and a dedicated protocol for protecting athlete mental health.