
Lucky 13 - Proven Strategies to Boost B2B Sales Performance
📘 Lucky 13: Proven Strategies To Boost B2B Sales Performance
💎 Free for paid subscribers of the Steel Industry Newsletter
📘 Includes the full Lucky 13 eBook (50 pages) and quick guide (11 pages) in one complete download.
A Practical Guide to Winning More Deals
This no-fluff, results-driven eBook distills over 50 years of real-world sales experience from a veteran steel distribution and trading executive into 13 actionable lessons.
Whether you're a seasoned rep or just starting out, this guide will sharpen your skills, reframe your mindset, and help you build deeper, more profitable client relationships.
Inside you'll learn how to:
- Stop selling and start consulting — the mindset shift that closes more deals
- Handle rejection like a pro (and why it's part of the game)
- Use probing questions to uncover real needs and build trust
- Master relationship selling in a digital-first world
- Reach decision-makers using the proven 5/5 Rule
- Focus on your customer's profit — and watch yours grow too
This guide is built specifically for professionals in steel, metals, manufacturing, and industrial B2B sales who want to elevate their game and outperform the competition.
💼 Includes:
- Full 13-lesson Ebook (50 pages)
- 13 Lesson Quick Guide (11 pages)
- Clean, easy-to-read layout (PDF format)
- Secure download with unique watermark