DJ Business Profit Tracker

DJ Business Profit Tracker Excel for your DJs and mobile DJ businesses — clients and fees, work log, expenses, and a monthly P and L dashboard. Know what every client actually pays — and whether the month actually made money.

Built for DJs and mobile DJ businesses who need to know, client by client and hour by hour, what the fee is really worth per hour — without accounting software. If a client is eating hours at a discount rate, this workbook shows it before the next engagement.

WHAT'S INCLUDED (6 sheets):

- Clients & Fees — client, service package, monthly fee, hours per month, effective hourly rate, add-on revenue, and total monthly revenue for every client. Change a fee and the rate and totals update.

- Event Log — date, client, task, hours, hourly rate, amount, and whether it was billable for every job. Retainer rates are pulled from sheet 1 by formula; add-on jobs are priced per job.

- Expenses — equipment, mileage, office, marketing, insurance, music, other costs, with a monthly cost for each.

- Monthly P and L — revenue, equipment, mileage, office, marketing, insurance, music, other expenses by month, Jan-Dec, with net profit and margin. Revenue is a formula from the Event Log.

- Dashboard — total revenue, clients, hours, billable vs non-billable hours, capacity used, average rate, expenses, net profit and margin, best and weakest clients, revenue by client, costs by category, and hours by client.

- Cover and How to Use — start here. Yellow cells are the only ones you edit.

EXAMPLE DATA (October 2026 — replace with your own numbers):

- 12 clients; monthly fees 7,800; add-on revenue 875; total revenue 8,675.

- 60 retainer hours; 71 hours logged (67 billable, 4 non-billable); capacity used 88.8 percent of a 80-hour month; average rate per billable hour 129.48.

- Equipment 125; Mileage 196; Office 170; Marketing 150; Insurance 85; Music 80; Other 55; total expenses 861; net profit 7,814; net margin 90.1 percent.

- Best client by revenue: Grand Canyon Resort Wedding, 1,550. Best effective rate: Grand Canyon Resort Wedding, 155.56 per hour. Lowest effective rate: Valley Food Truck Festival, 60.00 per hour.

- Average monthly fee 650.00; average revenue per client 722.92; best add-on revenue 150.

HOW IT WORKS:

1. Download the Excel file instantly after purchase.

2. On sheet 1, enter each client's service package, monthly fee, hours per month, and add-on revenue. Effective hourly rate and total monthly revenue fill in by formula.

3. On sheet 2, add a row per job: date, client (spelled exactly as on sheet 1), task, hours, hourly rate, and whether it was billable. Amount fills in by formula. Retainer rows pull the rate from sheet 1.

4. On sheet 3, enter each month's costs by category.

5. On sheet 4, enter expenses each month, then check capacity and net profit on the Dashboard.

HOW THE NUMBERS WORK:

Effective hourly rate is monthly fee divided by hours per month. Total monthly revenue is the fee plus add-on revenue. Average rate per billable hour is total revenue divided by billable hours. Capacity used is hours logged divided by a 80-hour month. Net profit is revenue minus equipment, mileage, office, marketing, insurance, music, other expenses — before the owner's own pay, which comes out of profit as drawings.

WHO IT'S FOR:

DJs, mobile DJ owners, and event DJs who want gig fees, effective rates, billable hours, capacity, and a monthly P and L in one workbook — without accounting software.

PLEASE NOTE:

- This is a digital download. No physical item will be shipped.

- Works in Microsoft Excel and Google Sheets (upload to Google Drive to open in Sheets).

- Example data for October 2026 is included (12 clients, 60 retainer hours, 71 hours logged in total, 12 expense items). Replace it with your own numbers.

- The example is simplified: net profit is before the owner's own pay — the owner takes drawings from profit, so add an owner-pay line on the P and L if you draw a salary. Capacity is measured against a 80-hour month; change it on the Dashboard if your month is different.

- This is a bookkeeping and planning tool only, not tax, legal, or CPA advice.

- Due to the nature of digital downloads, refunds are not available. Message me before buying if you have a question.

Built by an accountant: B.S. Accountancy, ASU W. P. Carey, with revenue-reconciliation experience at Marriott and audit work at PwC.