The DIY Release Toolkit

A practical, 6-week campaign framework for self-releasing music.

A structured release template that breaks down your timeline, promo tasks, and industry outreach. Giving you a clear schedule from master delivery to release day.

Who it’s for

Self-managed musicians, producers, and indie bands who want to run a professional release campaign without hiring an outside PR agency.

What’s inside

What’s inside the download:

• 6-Week Master Checklist: A week-by-week timeline covering DSP distribution, pitch submission deadlines, and asset preparation.
• Content & Social Planner: An editable grid to organise your teaser clips, artwork reveals, and announcement posts.
• Pitching Email Templates: Tested outreach formats for playlist curators, blogs, and local radio stations.
• Asset Prep Sheet: A quick guide on formatting audio, cover art, press photos, and metadata correctly before upload.