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Crowdfunding for authors

Stop Waiting for a Publisher. Start Funding Your Book.

Traditional publishing is broken. Gatekeepers are increasingly risk-averse, and rejection has become the norm. But the most successful indie authors aren't waiting for permission, they're building their own audience and funding their dreams directly.

The problem? Many crowdfunding campaigns struggle because they rely on hope, not strategy.

The solution? A battle-tested, 30-minute roadmap built on real data, not guesswork.


Meet John Ward

I've been where you are. I've launched campaigns that soared while watching others crash and burn. I successfully funded my books Sweet Delicious Candy, Born Again, and Consumed, but my biggest lessons came from the failures.

I didn't just guess what worked.

I reviewed the research. I analyzed the data. I tested the tactics.

Now, I've distilled years of trial-and-error into a single, actionable mini-course.


Why This Isn't Just Another "How-To" Guide

Most advice is opinion. This is based on evidence.

  • No fluff: Go beyond the generic build an email list advice. Get the specific 3-stage framework that separates funded campaigns from flops.
  • Real case studies: See exactly what worked (and what didn't) in live campaigns.
  • Done-for-you assets: Don't just read theory, download and complete the course worksheets in every module.

What You'll Master in 30 Minutes

Module 1: The Mindset Shift

Stop thinking like an author begging for money. Start thinking like a founder building a community. Learn why crowdfunding is a critical path for many indie creators.

Module 2: The Blueprint

Craft a campaign page that converts visitors into backers. Set funding goals that are ambitious yet achievable. Build a hype machine before you even hit launch.

Module 3: The Execution

Navigate launch day chaos. Keep momentum high during the mid-campaign slump. Turn casual supporters into die-hard fans.

Module 4: The Aftermath

Don't let the campaign end when the clock hits zero. Learn how to fulfill rewards without burning out and turn your backers into your next book's marketing team.


Ready to Turn Pages Into Profit?

You don't need a massive budget to start. You just need the right plan.


Pay What You Want. I believe in accessibility. The suggested price is $29 CAD, but if you can't afford that, pay less. If you can afford more, pay more. The only requirement is that you're ready to launch.


Get instant access & download your worksheets


Join the indie authors who are bypassing the gatekeepers and owning their future.

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Course curriculum