Place Branding Beyond Promotion

A place can attract attention with a campaign. What makes people trust it, choose it, and feel they belong?

Place Branding Beyond Promotion explores how cities and destinations build identity, earn trust, and create value through the decisions they make and the experiences they offer.

Drawing on his work in strategic communication and place branding, Leonardo Nieto brings together twelve revised essays connecting ideas with the everyday challenges of managing and promoting places.

Inside the book

• Understanding the Place: identity, local context, the ambitions of small cities and five common branding mistakes.

• Building Trust and Working Together: credibility, participation, shared purpose and international connections.

• Creating and Demonstrating Value: meaningful visitor experiences, the benefits of tourism and ways to assess what place branding changes.

Who is it for?

Professionals working in destination marketing, investment promotion, convention bureaux, local government and strategic communication, as well as consultants and students interested in the future of places.

Your purchase includes

• A 48-page PDF with editorial design and six original photographs by the author.

• An EPUB with adjustable text and a navigable contents menu.

• Twelve chapters across three thematic sections.

• References and links for further reading.

• Both formats available to download after purchase.

About the author

Leonardo Nieto is a Colombian strategic communication and place-branding consultant. His work connects territorial identity with tourism, investment, reputation, and the relationships that help places develop.

Place Branding Beyond Promotion

Identity, Trust and Shared Value for Cities and Destinations

Leonardo Nieto · EMMA

Digital book in English · PDF + EPUB