ICP builder skill (free)

A free Claude skill that interviews you about your best customers and drafts an ideal customer profile one-pager for you to approve.

The problem

Most ideal customer profiles start as a gut feel. Writing one from evidence means asking the right questions in the right order and checking the answers against your deals.

What you get

• One Claude skill (icp-builder) with a short README and a plain-words license.
• It asks one question at a time about your best and worst customers, triggers, buyers, the problem in their words, and the hard no’s.
• It tags every claim in the draft as from you, from your data, or needing a source, and warns when a group has fewer than 3 deals.

How it works

1. Upload the zip as a skill in Claude, or copy the folder into your skills folder.
2. Tell Claude you want to build or check your ICP.
3. Answer the questions. Remove names and private details before you paste any deal data.
4. Read the draft, fix what is wrong, and say “approved” only when it is right.

The catch

It drafts. It does not know your market, and it never invents customers, win rates or benchmarks. A profile built only from interview answers is a hypothesis until you test it against closed deals. The ICP discovery workbook is built for that test.

Who it’s for

Owners, sales leaders and solo sellers who want a better first draft of their ICP.

Questions

What do I need? A Claude account that supports custom skills.

Can I share it with my team? Yes. It’s for personal and team use. Please don’t resell or repost it.

About me

I’m Seth Levanen. I’ve spent 26 years in B2B sales and built an ideal customer profile and tiered account scoring from scratch in my most recent role. I help small business owners and sales-led teams cut busywork without cutting quality. I call that the smart-cut. More at sethlevanen.com.