The Technical Sales Operating System — Complete Bundle (Book + Workbook)

The full system: main book (20 chapters, 17 frameworks) + companion workbook (26 templates) + bonus Excel Implementation Toolkit. Everything in one package.

The Complete Bundle includes everything in the Technical Sales Operating System:

Book 1 — The Technical Sales Operating System 20 chapters. 17 original frameworks. A complete operating manual for how technical sales work gets done — from discovery to signed order form.

Book 2 — The Companion Workbook and Templates 26 pre-built templates. One for every framework in the main book. Pick up any template and use it in your next deal or team meeting.

Why the bundle

The book gives you the thinking. The workbook gives you the tools. The toolkit puts it all into motion.

Most practitioners read a methodology book, find it useful, and then struggle to translate it into their weekly work. The workbook solves that with 26 pre-built templates. The Technical Sales Implementation Toolkit goes one step further — it is a live Excel-based system you can open on day one and use to track, manage, and measure your technical sales operation from the inside.

Together, the three components form a complete operating system: the strategy layer, the execution layer, and the operational layer in one package.

What you get

✔ The Technical Sales Operating System (PDF) ✔ The Companion Workbook and Templates (PDF) ✔ BONUS: Technical Sales Implementation Toolkit (Excel) — exclusive to this bundle ✔ Instant download — all three files delivered immediately

The three components at a glance

The Technical Sales Operating System (Book) The strategy layer. 20 chapters, 17 original frameworks. The operating manual for how technical sales work gets done.

The Companion Workbook and Templates The execution layer. 26 pre-built templates — one for every framework in the main book. Structured, pre-populated, ready to use.

Technical Sales Implementation Toolkit — Bonus (Excel) The operational layer. A live Excel-based system for tracking, managing, and measuring your technical sales operation. Exclusive to this bundle.

The frameworks and templates at a glance

Framework (Book)

Three Strategic Whys

Eight Discovery Anchors

Champion vs. Coach

ADI Pattern

ACAC Sequence

Technical Validation Gates

Paper Process

90-Day Rollout

Template (Workbook)

Three Strategic Whys Planner

Eight Discovery Anchors Tracker

Champion Assessment Worksheet

ADI Segment Builder + Demo Planning Canvas

Objection Handling Log

Technical Validation Plan + Proof Progress Log

Paper Process Tracker

90-Day Rollout Planner

Who this is for

• Sales Engineers who want to operate with a repeatable system, not just good instincts
• Presales Managers building or scaling a team
• Revenue Leaders who want their technical sales function aligned, measurable, and consistently effective

All three files are delivered immediately on purchase. No subscription. No upsell. Just the system.