STARTUP ESSENTIALS IN PRACTICE

Startup Essentials in Practice

By V.T. Hoang

Most startup books tell you how to grow fast.

This one helps you avoid failing early.

Starting a business is not hard because of a lack of ideas —

it’s hard because beginners don’t know what actually matters and what mistakes are avoidable.

Startup Essentials in Practice is a short, practical mini book for first-time founders and small business owners who want clarity before investing too much time, money, or energy.

Instead of hype, jargon, or “get rich” promises, this book focuses on the fundamentals that quietly determine whether a startup survives or collapses.

Inside this book, you will learn:

• How to turn a vague idea into a clear, workable business model using the Business Model Canvas

• How to structure a simple pitch deck that explains your startup clearly — to investors, partners, or yourself

• How to understand basic financial concepts like break-even point and payback period without complex math

• Common mistakes founders make — and how to avoid them early

• Practical checklists and exercises you can apply immediately

This is not a theory-heavy book.

It is designed to be used, not admired.

You can read it quickly, return to it often, and apply its tools to real projects — whether you are building a tech startup, opening a small café, or testing a side business idea.

This book is for you if:

·        You are starting your first business or startup

·        You feel overwhelmed by too many frameworks and advice

·        You want practical clarity before scaling or raising money

This book is NOT for you if:

·        You are looking for shortcuts, hype, or guaranteed success

·        You want advanced growth hacks or venture capital strategies

Building something real starts with thinking clearly.

This book helps you do exactly that.