The CARE Factor Fix™

ISBN: 9780646732985



The CARE Factor Fix™ by Stevie V. Brown is a marketing framework designed to stop random, ineffective marketing efforts and create consistent, measurable results by fixing a business's broken marketing system, focusing on intentional strategy, assessment, and consistent action rather than quick fixes. It helps businesses move from sporadic campaigns to a sustainable, results-driven approach by identifying what's working (or not) across their entire marketing function, ensuring all efforts build towards clear goals. 

About The Book

Lack of instant reward and the length of time needed to change buyer behaviour, competes against an expectation of immediate sales and a casual budget to propel businesses to give up on marketing. Only marketing when you want new customers creates random acts that deliver poor results. Instead, businesses need a consistent system and strategy, which is a method of assessing all open doors and deciding which ones to close, so that marketing is intentional and measured. The CARE Factor Fix™ is a framework for assessing and fixing your broken marketing function, so you can finally get results.

Who it's For

• Businesses struggling with inconsistent marketing ROI.
• Entrepreneurs and marketing leaders seeking a structured approach to achieve predictable growth.
• Companies ready to invest in a long-term, systematic marketing solution. 

Core Concepts

System & Strategy

• Moves businesses from ad-hoc marketing to a planned, intentional system.

Assessment

• Provides a method to evaluate and "fix" current marketing functions.

Consistent Results

• Aims to create predictable, measurable outcomes by addressing fundamental issues. 

Key Takeaways for Getting Results

Stop "Just Marketing"

• Don't just market when you need customers; create a continuous, strategic process.

Be Intentional

• Assess all marketing channels and activities, deciding which to focus on and which to close.

Build a Strong Foundation

• Focus on brand building, customer experience, and core marketing fundamentals, not just chasing algorithms or new tactics.

Internal Alignment

• Engage employees and build a strong culture, as they act as brand advocates and drive innovation.

Adapt & Evolve

• Use data and insights to be nimble, reallocating resources to where they deliver the most value. 

About the Author

Stevie V Brown is a Marketing Strategist, Systemiser and Coach with 24 years’ experience in marketing having begun her career at Saatchi & Saatchi London. She has worked with global brands including L’Oréal, Nestlé, Visa, and hundreds of small and medium businesses. She is experienced in multiple disciplines from traditional and digital marketing to brand activation and shopper marketing. She holds a Master of Digital Marketing, BA Marketing, Cert IV Coaching and NLP Coach Practitioner. Find out more about Stevie at stevievbrown.com.

Stevie’s business The Change Starter® builds results-driven outsourced marketing teams for ready-to-grow™ businesses. Visit thechangestarter.com for more information.